148 Million
travel bookings are made
on the internet each year.
• Brand Website
• 3rd Party Website
(Expedia, Hotels.com etc)
• Opaque Website
(Priceline
)
• Retail Website
(HRS, Bookings)
“
81%
of travelers find that user reviews
and content are important.”
Source: eTrack, eMarketer, Alexa.com
66%
19%
11%
4%
